Social media & backstage performance – part I

Social media & backstage performance – part I

In his seminal sociological work The Presentation of Self in Everyday Life (1959) Erving Goffman employs a theatrical metaphor to shed light on everyday social interactions – we endeavour to manage the impression we give of ourselves to others through our front stage performance; our back stage performance is where we can set aside our public selves, step out of character, adjust our flaws and construct our public selves. We use any number of props to manage our front stage performance. In contemporary life, the press release is a typical institutional prop for impression management. However, online social networks are also props which enable the audience (AKA ordinary people) to question, challenge and even undermine those attempts at maintaining a coherent front stage – they demand that the curtains are pulled back and they demand access to the back stage area. But how often are institutions willing to give this sort of access? Last week saw a storm of protest on Twitter in response to a BBC News film in which the use of prosthetic masks to teach mental health nursing students was promoted. It is easy to see why the press release got picked up by mainstream media – it made a good front stage headline as can be seen in their press release: Hollywood silicone masks bring interactive nursing to life at RGU; the University got positive modest mainstream media coverage as a result. However, Twitter didn’t receive the story with quite the same uncritical enthusiasm. I won’t go into the detail here, but you can check out the Twitter hashtag #MHMasks to find out more. Firstly...

Is social media helping people talk about mental health?

This week the Guardian published an article #timetotalk: Is social media helping people talk about mental health? to coincide with Time to Talk Day run by the Time to Change campaign. #timetotalk asked us all to spend five minutes talking about mental health so we can break down stigma and increase understanding. Time to Change have really embraced social tools to spread their message, as in this short film promoting #timetotalk I was struck by the question posed by the Guardian, as it gets to the heart of one of the themes I have been considering in my PhD research over the last few years. It also caused me to reflect that back in 2011 when I began my research, I would never have imagined such a headline would make it into the mainstream media. It  is a reminder of how embedded online social networking has become in our day-to-day lives (at least for many of us) and evidence of the particular affordances of social media for people talking about difficult issues such as mental health. My online ethnographic research has primarily focused on a now defunct blog and the ecoystem of blogs that surrounded it. It’s another reminder of the fluid and impermanent nature of online social networks. During my fieldwork the conversation moved inexorably from the slower paced and asynchronous world of blogs (or madosphere as some called it at the time) towards the faster paced world of Twitter and real-time chats. What was once a space and set of practices that felt subversive and risky to many of its participants, is now increasingly bubble wrapped in professional...