From #FrankBruno to #FindMike – what makes a hashtag work?

From #FrankBruno to #FindMike – what makes a hashtag work?

Social media platforms create spaces for a bewildering array of conversations to take place on any manner of topics. And we each make sense of the social media spaces we occupy by creating an ecosystem that relates to our particular interests. Hashtags make it easy to search for or curate a particular topic and we use them to create some order or boundaries to what is possible to find. Twitter chats are another way in which we attempt to boundary the conversation – agreeing a set time to come together using a common hashtag to have a conversation on a particular theme. I’ve been wondering what the different qualities might be to hashtags which emerge unexpectedly and those which are pre-planned and used by organisations or campaigns to start a conversation. I’ve previously blogged about #mentalpatient – my favourite ever hashtag – emerging spontaneously as it did in protest at the now notorious offending Asda Halloween costume. But is that virality possible to replicate given that #mentalpatient was created by ordinary people in a particular moment rather than an orchestrated organisational campaign? #FrankBruno This week there are two particular hashtags in the mental health sphere that I stumbled upon in my timeline and which caught my attention. The first was a Twitter Chat with Frank Bruno @frankbrunoboxer which went on for a marathon two hours. I briefly jumped in and was rewarded with a nice tweet from the man himself. However, there was no consistent hashtag for the chat, which meant it was almost impossible to follow or curate either during or after the event. Whilst @TimeToChange promoted the...
#DearMentalHealthProfessionals – Twitter as a learning resource

#DearMentalHealthProfessionals – Twitter as a learning resource

There are all sorts of compelling reasons for health and social care practitioners to use social media, both as part of their professional development and in their day-to-day practice. But yesterday a Twitter conversation around the hashtag #DearMentalHealthProfessionals gave a visceral and powerful sense of the potential afforded by Twitter to be an invaluable learning tool for every mental health practitioner. You can find a storify of the tweets (so far) here. Amanda O’Connell set up the hashtag in the morning and started tweeting messages, from her own experience, to mental health professionals. The conversation grew and spread throughout the day with all sorts of different perspectives – from negative experiences through to appreciation and many in-between. In the NHS we spend a lot of time and effort organising events and groups and activities to ask people for their feedback and help improve services.  And it is important that we do so. But there is something about the spontaneity, the starting point and the ownership of this conversation which provides a most compelling argument for any mental health practitioner to engage with Twitter as a platform to learn, share and contribute. A big thank you and congratulations to Amanda, both for setting up the hashtag and for her encouragement when I asked if I could write a quick blog post about it 🙂...
Is the conference dead as a Dodo in the digital age?

Is the conference dead as a Dodo in the digital age?

This week I went to two conferences – the first one as an attendee and the second as co-organiser of Digital Innovation in Mental Health, an event delivered in partnership with Transform. The differences of style, format and tone between each event had some strong parallels with social versus mainstream media, and it got me wondering about whether the traditional conference format has had its day. I have found myself quite bored with the format of conferences recently – esteemed speakers, expert panels, questions invited from the floor. It majors on broadcast and hierarchy – people accorded status or expertise broadcasting information to a relatively passive audience. A conference hashtag attached to the event enables a bit of horizontal participation and you might be able to catch the speaker for a quick chat in the break.  But these are add-ons rather than core to the event itself. Sociability is around the perimeters and snatched at the margins. Much more interesting to me is an unconference format – a participant-led day where a framework and structure is offered for people to have the conversations that are important to them at that time. I say the structure is offered because people can opt out at any point and do their own thing – which some people chose to do at various times during our event. There we no presentations or power-points, just a welcome and a supportive facilitator to guide people through the day. An unconference format is nothing new but its potential is a world away from a traditional conference.  People gather together around areas of common interest, and if it’s not working...

#DigitalMH13 – who’s up for co-creating digital innovation in mental health?

Digital Innovation in Mental Health flyer The sort of events I enjoy most are ones that unfold organically, with minimal structure and maximum opportunity for people to share ideas, discuss challenges and come up with solutions together – even better if we can max out social media to engage with people before, during and after the event itself. For me this approach is based on an assumption that the answers are in the room, and the stimulus of bringing people together in a way which enables them to be resourceful, helps innovations to emerge. It works particularly well when focusing on digital innovation because if reflects the messiness, the haphazardness and the gems of connections that digital spaces routinely afford. I recently went to an event which was entire opposite of this. Even though it was about digital innovation in healthcare – panel of ‘experts’ with a passive audience speaking through the chair – I was bored within moments. I couldn’t even bring myself to tweet from it. The idea for this event came from a chance meeting with Charlie Young, whose company Transform has been working with the Department of Health on the Digital First agenda. I like the fact that the event has also emerged from a haphazard connection and a synergy of interest and enthusiasm. Cue our digital innovation in mental health event on 20 June in London – I envisage it being everything about the former experience and nothing of the latter – bringing a diverse group of people together with common interests and a common goal: sharing questions, ideas and experiences about how digital can support people...
Forging a digital identity for learning disability campaigning

Forging a digital identity for learning disability campaigning

How can healthcare workers and people with a learning disability best collaborate to co-produce an online presence, for the purpose of campaigning to reduce stigma and discrimination?  Well I’m not entirely sure. But we’re going to have a go at it. Our Get Me? campaign was developed when people with a learning disability joined forces with statutory and voluntary sector partners and in a shared mission to try and shift public attitudes. We had a simple idea – create a short film with people with a learning disability talking about stuff they like and enjoy – sport, food, socialising, reading the paper, listening to the radio and so on. Get Me?-  get a better understanding of learning disabilities is our message. We’ve created posters, postcards and a website which will include stories from people who participated in the film. But all this is a bit static. So we started thinking about how we might use social media to get conversations going about the campaign and expand our engagement. We recently had a great workshop with Abhay Adhikari, who is @gopaldass on Twitter, about digital identities onlin,e and we are using his formula to help us work through our ideas. We plan to create an online eco-system of people we can engage and influence who will be interested in our campaign sharing the messages more widely (for example campaigners, parents, family members, teachers etc.). Our digital solution is a Facebook fan page. Firstly, we want to go where most people are. Secondly, we want to be able to post lots of photos and pictures (for example, photographs of stuff which is good in...
10 social media lessons for corporates and activists #SMWsnog

10 social media lessons for corporates and activists #SMWsnog

So what can corporates and activists learn from each other and how can they interact most effectively in social media spaces? That’s what @markoneinfour and I wanted to find out at our Snog Marry Avoid? workshop during Social Media Week in London  on 28 September 2012. To consider the question, we welcomed a mixed group of activists and corporates (and a few who fell into both camps) who engaged in a lively discussion and took part in a scenario which enabled us to tease out some of the issues. We particularly focused on the public sector, although many of the lessons may apply more broadly. My main learning point from the day is that activists and public institutions often want the same thing. But if they fail to develop reciprocal relationships then their standpoints about how to get there can easily become polarised.  This is amplified when acted out in social media spaces. So here are 10 social media lessons derived from our scenario where an activist group and public sector institution have a potential clash of interests online. Some points may have more resonance for one group over another, but we found that they generally applied to both: Clarity of purpose – be clear about what you want to achieve so you can employ the right tactics to help you get there. Sounds obvious but we found this was crucial in thinking strategically and avoiding getting stuck in a corner Act swiftly – respond to questions or concerns quickly, even if it is to say you’ll get some more information and update later. Letting comments hang around online...